- Aim: To mobilise student residents in the halls of residence to save energy.
- Campaign: energy saving tips, social media challenge, posters, flyers, website: www.myenergychallange.de
- DSW Secretary General Matthias Anbuhl: “To save energy, we all have to flip the switch”.
Berlin, 1 September 2022. “Flip the Switch”, flip the switch, in the student dormitory and in the mind: the 57 Studierendenwerke organised in the Deutsches Studentenwerk (DSW) are launching an energy-saving campaign today for the approximately 300,000 students living in the student unions’ dormitories.
In view of the energy crisis and the drastic increase in energy prices in Germany, many students are facing a financial crisis this autumn. The galloping prices hit this low-income group particularly hard.
“We want to motivate them to actively save energy. We are thinking especially of the residents of halls of residence, because this is where the greatest savings potential lies through the students themselves,” explains Matthias Anbuhl, Secretary General of the DSW. “We hope for a change in awareness and behaviour, i.e. to be able to flip the switch in our heads to get through the crisis well together.”
Detlef Rujanski, Managing Director of Studierendenwerk Siegen, says: “We are facing great challenges. One of our tasks is to provide students with affordable living space. However, the residents of our halls of residence must now also actively cooperate in saving energy. Through their behaviour, they themselves have a considerable influence on their incidental rental costs. Everyone must become aware of this.”
The core aspect of the interactive campaign part will be a social media challenge. Under the hashtag #myenergchallenge, students can challenge each other to energy-saving challenges, document them and also post them on social media. This could be, for example, a challenge to take a cold shower, to permanently turn down the room temperature or to refrain from blow-drying your hair.
In addition, there are short information brochures, stickers, poster templates, flyer towers for the information brochures, floor stickers, roll-ups, beach flags or info screens as well as the informative website www.myenergychallenge.de, which is available in several languages.